Yes, it is possible!

The Client

Woolerina have been producing the highest quality Australian made merino wool clothing since 2006 and in July 2010 they expanded their production capacity and range all based from their Forbes office. 

In May 2010, Woolerina moved their site across to our platform in the anticipation that it would be a better fit to grow their online business in tandem with their offline real world business.

The Plan

In December 2010, Woolerina approached us to help build and drive more sales through their site. A considerable amount of sales were generated by the Woolerina team travelling all over Australia attending various fields days, wool shows and ag shows to promote awareness of their product. It was exhausting and at times costly work that the team felt could be better spent elsewhere.

Woolerina wanted to reduce their considerable travelling and away time - but ensure that sales continued to improve both online and offline.

We suggested a variety of points to achieve this end and coupled with some funding assistance from State and Regional Development, the following steps were recommended and actioned.

• Extend the online shopping with the introduction of product reviews
• Adding cross selling and upselling opportunities
• Extending the site with social media
• Encouraging more regular email newsletters
• Blogging  (yes we do harp on about this one!)
• Providing shopping discounts
• Creating adwords campaigns targetting new markets
• Extending the depth of keywords and description to better match what the consumer calls the Woolerina product
• Extend connections with likeminded businesses - ie Australian Made, Sporting Groups etc 

The Outcome

• Less travel for the Woolerina team during the busy May buying rush and increased sales!
• Traffic has increased significantly and steadily each month since the start of 2011 - with both increased visits and views.
• Steady increase of new email newsletter subscribers
• Increased Facebook Likers
• Increased online sales and increased online sales as a % of overall sales  

Well Done Woolerina - especially as one of the key principal's had a baby whilst all this was going on!

You can read more about this case study here and see how we might help you to achieve something similar with your business.

About the Author - Leanne O'Sullivan
	Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with Bosweb clients for well over a decade. An accomplished public speaker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success!