The Client

KLR Marketing has long been in the business of successfully advising their clients how to make money from their livestock and livestock assets, whatever the season, whatever the market.

A key component of this success has been their Mastermind Membership program that is offered (and encouraged) after participants have completed a KLR Marketing school.


 
The key feature of their website is this member area dedicated to Mastermind Members.


The Plan

One of the key features of this site is the extensive use of video - to both inform and attract members. 

When KLR commissioned us to redevelop their site, they had a key focus that members would be more engaged with the site and hence with them.

Members are kept up to date with a significant library of Video Tutorials, Market Reports and Profit Calculators. These are updated weekly.

 Each month they host a new teleconference call and then provide access to the call after the event for those members who missed the online event.

Regular e-newsletters and updated blog posts just for members, keep members across current issues and encourage the community feel of 'Mastermind'.

The Outcome

Retention of existing members is paramount to the ongoing success of the KLR business model.

Providing value and continuing to provide value to members is how KLR Marketing has successfully grown and developed their business to services clients all over Australia and the Asia Pacific.

About the Author - Leanne O'Sullivan
	Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with Bosweb clients for well over a decade. An accomplished public speaker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success!