2 clients and 2 great facebook ad campaigns
The Client's
Both Put the Kettle On and Harmonis Kiss are 2 recent clients of ours looking to make inroads into very crowded retail markets, coupled with some of the lowest sales growth in the retail industry for the last 10 years. Yes it is tough!
Both businesses are very new - 'Put the Kettle on' is solely an online business based in a small regional centre. Harmonis Kiss is a niche organic skin care provider specialising in the teen market, essentially based online - but with a growing bricks and mortar distribution channel.
Put The Kettle On Harmonis Kiss
The Plan
Both clients have a large female following - so what is a great cost effective way to 'connect' with a large female audience quickly?
A FACEBOOK ad campaign.
Both clients ran 2 short and highly targeted ad campaigns, specifically around building a fan base or expanding their group of likers.
They specially selected ages and demographics to suit, ensured that their facebook pages were up to date and inviting with images, regular posts and links back to their site - in a welcoming and gentle manner.
A clear timeframe and modest budget was set ( we mean modest - our clients are watching where the marketing funds are being used very closely)
No hard sell!
The aim is to engage and from there build a loyal following, who spread the word and when ready BUY.
The Outcome
- Trebling of likers within the designated time of the ad campaign
- Boosted web traffic as the new likers browsed the websites to gain a closer understanding of their product offering
- Modest increase of new email newsletter subscribers
- Online sales from the new 'LIKERS' - YES! real sales from real people, people that perhaps would never have heard about the business, browsing and recommending the site to their friends and actually buying online.
This contributed to a boost in online sales of between 33% - 50% - for a small outlay, a very worthwhile investment!
About the Author - Leanne O'Sullivan |
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Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with Bosweb clients for well over a decade. An accomplished public speaker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success! |
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