Mary and Me is the first client to feature in our new regular series of 'websites that work'.

Clients are always asking us how we have worked with clients to turn their website into an online business.

This series aims to outline how we achieve that with various clients big or small irrespective of what their focus might be.

The Client

Mary and Me has been a client of ours for almost 3 years - they are a small boutique in the main street of Dubbo NSW.

In that time, they have deliberately planned the growth of their online business as their budget allowed.





In 2009, they came to us about a web presence only, with numerous photogalleries to showcase their stock. The inclusion of an enewsletter soon after this start also helped them communicate with their clients locally and a rapidly expanding regional clientele. They saw considerable requests for clothing via their contact form only and after a year where ready to start selling online.

In 2010, they came to us to discuss the next stage of their 'online business' - and this was an exciting e-boutique. Our recommendations at that time also included social media, so a facebook face page was created as well to allow them to continue communciating with an expanding regional client base. Our focus with the develpment of the store was to include lots of references to their key brands, much sort out across the country. It was vital that good keyword references and tagging was put in place to capture women looking for brands and knowing nothing about Mary and Me.

During this time Mary and Me staff continued to participant in our in-house training  to further understand how our products can drive better results for their websites. Once the e-boutique started and Mary and Me's social media strategy kicked in, they saw a huge increase in site traffic, in the order of 500%. 

The Plan

In 2011, with the evidence of increasing visitors, the Mary and Me team knew that they could potentially achieve more online sales, so an opportunity to rebrand also meant an opportuntiy to revisit the ecommerce facilities at the site.

What more could be down to improve sales? 

Our recommendations where very much client based as well as SEO (search engine optimisation based) and included

• a member area for clients to keep track of their orders,
• wish lists to save their favourites for next time,
• speedy checkout with stored personal details
• Like and Share buttons for facebook and twitter
• Product Hover tool to showcase products
• As well as a blog to talk to their clients about fashion, trends and general style news

The outcome

A doubling of online sales in 3 months!

About the Author - Leanne O'Sullivan
	Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with Bosweb clients for well over a decade. An accomplished public speaker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success!