I am not implying that you are a dummy - but sometimes in our haste to focus on our real jobs - we can forget some basics.
1. Focus on what your website and each page is all about
Seems obvious doesn't it - but sometimes we can forget the KISS principle and just forget the key message.
Picture in your mind a website for a bakery. We might have a page that takes about the history of our bakery, a page of easy to follow recipes, a page of awarding winning cakes and an order form to buy some. We might also have a series of pages that focus on our specialties - our sourdough, our chocolate cake and our chocolate chip cookies.
So we shouldn't spend too much time talking about our new ovens - no one cares about that!
Correct SEO attracts people to your website!
2. The page’s filename and path — the URL — is very important.
Get keywords in there. Don’t waste this space. You might have something like this: http://www.yourdomain.com/award-winning-chocolate-cake-recipes.
It doesn't matter if it seems long to you - be reasonable, but the Googlebots can still read all of it.
If you have named your page http://www.yourdomain.com/ourawards - people looking for award winning chocolate cake recipes might have a hard time finding you.
The page’s <TITLE></TITLE> tags are also very important.
You should make sure you include your keywords, like this: <TITLE>Award Winning Chocolate Cake Recipes - Step by Step Guide</TITLE>.
You need a different one for each page - they must be unique.
3. The description tag is important, though not always for search-results placement;
The description tag is where you can control the snippet of page text that appears in Google search results. This can often be the key reason someone clicks on your site and not someone elses. So stay on message.
<META NAME="description" CONTENT="The Bakery - your go to destination for award winning chocolate cake recipes, help and ideas. Follow our easy to follow videos">
4. Keywords - but not as you know it
Despite what you may have heard, the KEYWORDS meta tag holds little value; search engines either ignore it or give it very little weight. You should think of keywords more in context of being the "key words" that are in your page content and form the basis of your clients search criteria.
Put your keywords in Heading Styles
This tells Google to pay attention to this text - it is important, it also tells your viewers to pay attention to!
Wherever possible, use text links.
Search engines read the anchor text in the links to find out what the page the link points to is about. If you need lots of links in your site, use good keywords in those links. We like to use this alot in our footer area for the websites we build.
Repeat your keywords . . . but not too much.
If you want a page to rank well for chocolate cake, then it also needs to appear a few times throughout the body text. Be careful not to overdo it - it needs to make sense.
Draw attention to keywords in your body text. Make them bold; put them in bulleted lists, or make them italic.
Here’s the ideal optimized page:(and they are all in a bulleted list!)
- You used the keywords in the filename
- . . . and in the <TITLE></TITLE> tags
- . . . and in the DESCRIPTION meta tag
- . . . and in the page’s first <H1> tag
- . . . and perhaps in some subheadings
- . . . and multiple times throughout the body of the page
- You have the keywords in links, elsewhere in your site, pointing to the page.
- You have the keywords in links, on other websites, pointing to the page.
There is more that you can learn - but these are the must do basics - you can get it right!