One design magazine’s unique approach to encouraging reader comments
Dezeen's online magazine takes a very blog-like format and they've tried an unusual way to shine the light on reader comments and encourage their audience to get involved.
Posted on 28-8-2014 by Lesley Hays
Posted on 05-8-2014 by Mitch Malone
Posted on 31-7-2014 by Leanne O'Sullivan
Not all of us are going to have audiences with the reach of Mia Freedman or Pete Evans, but we can ensure that our business blogs resonate with our target audiences. Blogging is one of the best ways to connect with clients and potential clients. It allows you to educate and outline to your customer base why they should purchase your goods and services and also helps set you up as the "GoTo" expert in your field.
By following some of these easy, you can be a better blogger.
1. Have a catchy heading - click bait is going to make them want to read on
2. Put an image after your first paragraph - this focusses people's attention in the article and will help them read on. Find fun images from your website or online from an online resource like Shutterstock for ideas
3. Use Bullets and Numbered lists in your blog posts - long paragraphs of text are ignored and glossed over, bullets help people stay focussed and read what you want them to read.
4. User heading styles - ie H2 and H3 for subsections of text, use BOLD to also highlight information as well. It makes your text look good and easy to read.
5. Check spelling layout and grammar - different fonts that are not the same as your website are distracting for your readers, it make your blog look unprofessional
6. Make sure you always TAG your posts - something that is relevant for your audience, ie this helps with SEO and also helps people browse more around your site
7. Link into your back to a section of your website where you can, a key aim of your blog is to provide interest around your brand, build a connection with your audience and ultimately sell stuff - so don't be scared to link back to your website product area.
8. Share your blog posts. Always post inside your social media channels that you have just updated the blog. Encourage people to sign up to the blog as well.
9. Post Frequently and stick to this plan - an online retailer should post weekly, for professional services, at least every month to start with, but over time try and increase this to at least 2 times a month - plus one email newsletters.
10. Keep the tone light - a successful blog should reflect it's owner, so just talk how you talk and present an image of your business. Please should feel like that they are listening to you speak when reading.
Posted on 11-6-2014 by Brendon O'Sullivan
Each year I speak to dozens of entrepreneurs looking to launch their business on-line, with not only a presence but including eCommerce, or custom 'line-of-business' application.
Sadly, we've seen many of these fail - not due to technology - but due to unrealistic expectations.
We've identified the following as the Top 3 Mistakes that are commonly made when setting up an on-line business.
Setting up business is hard work, offline as well as on-line; do you recall what was involved with setting up your premises - the fit-out, choosing furniture, installing phone lines, internet and other services?
Did it take twice as long and cost twice as much? There were headaches right?!
Are you ready to go through the same again to launch your business on-line?
Also, and unfortunately, 'build it and they will come' is not a game plan for a successful on-line business.
The technology required to drive your business on-line, and manage it from the back-office, is normally complex, sophisticated and unfortunately prone to both technical and user errors - you will need to spend time understanding how it works, how its maintained and will require your patience.
(This is probably the biggest problem we see)
Generating income and meeting budgets is gazing into a crystal ball; it's rare that income comes as easily or as quickly as you would hope.
First you need to attract customers, then you have to convert customers to sales, then you have to retain those customers.
Our own business has been powering away at this for the past 15 years and we fully appreciate that it's hard work.
Complaining about the failure of any of the above as a result of not being realistic is not a strategy for a successful business.
Rather, be honest with yourself and appreciate that on-line success comes as a result of investing in a lot of work, time, cost and the effort that is understanding the engine that powers your on-line business to success.
Posted on 13-5-2014 by Brendon O'Sullivan
We've recently introduced our Client Service Portal that tracks all your subscriptions, work requests, projects and help tools all in one easy to use location, contact us to trigger your access!
Posted on 11-4-2014 by Brendon O'Sullivan
Put simply it is a flaw (bug) that allows access, to external 'parties', to the Random Access Memory (RAM) of two thirds of all servers (running OpenSSL) on the internet.
This flaw has been happening now for 2 years.
Admittedly, ONLY information in RAM can be accessed, however the concern is that compiling data over a 2 year period allows sufficient time to trawl through gathered information.
The immediate request made by service providers is that you change your password to most, if not all your online services.
Nearly all big name services have been affected including Facebook, Google, eBay, Amazon, Dropbox, Yahoo ... the list goes on and on.
For our Adobe Business Catalyst client's please read http://businesscatalyst.com/bc-blog/business-catalyst-and-the-heartbleed-bug
In addition to internet servers being affected, it is strongly recommended that you change your browser settings to only trust corrected SSL certificates (below is Chrome as it accounts for nearly 60% of all web browsers used)
1. Click on the Chrome Control & Customisation button
2. Settings > + Show advanced settings
3. Tick 'Check for server certificate revocation'
For a deep dive into the details and implications of Heartbleed read more at;
Posted on 21-3-2014 by Brendon O'Sullivan
Google has announced its Android Wear operating system for mobile devices that is designed specifically for wearable technology such as smart watches and allows for voice control of the technology.
If you're unsure how it works, Google Now uses contextual (voice) search in the latest version of Chrome, Google Nexus tablets and some Google Android powered Smartphones.
Posted on 26-2-2014 by Leanne O'Sullivan
Dashboard look different?
If you have not been using the new interface, the changeover we have been advising since last year has finally occured.
If you need a refresher on where everything is - revisit our video from May 2013 to find out where you can find everything.
Posted on 19-2-2014 by Leanne O'Sullivan
If you are like me, then probably not as regularly as you should. It is not uncommon for business owners to take time to prepare the campaign and then forget to check on the results of the campaign.
Posted on 18-2-2014 by Leanne O'Sullivan