Google+ has now been with us for just over 3 years, but do we like it? Sadly we do not like that Sam-I-Am!
Would you like them here or there?
According to www.statistia.com, Facebook has 1.61bn users worldwide, and accounts for 26% of social media penetration, where 23% of those are active each day and grows year on year by 80%
Twitter, unofficially recognised as the worlds second most used social media channel, reports 550m registered users and 215m of those being active each month.
Oddly, LinkedIn (300m registered users), Instagram (200m users monthly) & Pinterest (20m active users monthly) are normally named above the second largest social media channel being Google+
Equally, then you may be surprised to know that Google+ users number 1bn (registered) and 540m of those use Google+ regularly each month.
So why is it then, with its Google Apps and Chrome integration, contemporary interface, inbuilt messaging & video conferencing, that Google+ is still considered a social media pariah?
Not here or there!
According to a Constant Contact study (2013), 1 percent of small businesses post daily to Google+ and 3 percent post weekly, while 25 percent post daily to Facebook and 32 percent post weekly.
Unfortunately, Google+ is sometimes referred to as the 'unsocial network' where users feel effectively feel that they were forced into signing up.
As there are a plethora of social networks that exist, users are disseminated amongst them where individuals, while they may use multiple, gel to one (sometimes two).
Let's face it, who wants to take the time and effort to replicate the same information (especially photo's) beyond their regular social channel where the majority of their network of followers, family & friends socialise?
Closing an account, while doable, isn't attractive if your network doesn't congregate there also.
The largest problem Google+ may be facing is that it was simply 'born to late' and it's may have missed its place on the landscape as the social ship may have sailed.
While there is much value, features and integration benefits to be had by using Google+ however being the first of your network is difficult. Regardless, and although Vice President for social media, Vic Gundotra recently left, Google remains a powerful tool for many reasons ensuring it wont be written off just yet.
Thank you Sam-I-Am
As much as Sam's consistency (and insistence) paid off, Google's sheer size and brand power may provide the ability to persuade users to populate it's digital ghost town.
So try it, and maybe after some convincing, you may like green eggs and ham after all.
... and of course, Dr. Suess.