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Are you helping your clients find the answers?

Posted on 10-9-2014 by Leanne O'Sullivan

Wednesday, September 10, 2014

Everything I ever wanted to know I just ask a search engine and there's the answer. So the least I can do for my clients is share what I've learned.

Derek Sivers

It seems so easy, create your website and your buyers will come!

So your website is now live and those buyers where are they?

Often our buyers are not at our website because we are not thinking like a buyer and asking the right questions, so the information we send to search engines is not a good match with the answer.

So are you really sharing the answers with your clients? Are you letting them know via the content at your website that you have the answers? Are you even aware of your clients questions? ( I will save that for another blog post)

Sometimes when we try and give an explanation or tell a story, we can get lost in too many details all at once. When we learn things, we learn best in chunks so that we can absorb information one step at a time. 

Think of your website working like that. 

If we try and put everything we know into one page, people can become confused and not want to read on. Our information can appear cluttered and our potential buyers can feel overwhelmed and just give up in frustration because we are trying to tell them too much all at once. 

More importantly a search engine cannot make a choice about what is really important on the page, and therefore when choosing between your page and a competitor page when ranking websites, may choose your competitor because they answer the particular question better.

Think about your business product or service offering and consider how you might present that to a new customer face to face. You are not likely to tell them everything in fell swoop. You are more likely to break up your information into sizeable chunks that focus on one item at a time.

This is exactly how effective SEO practice works. 

You need to keep each page of your website focussed on just 1 idea ( at a pinch you could do 2 !). Think about your client's question and structure your page as an answer.

So how do you do that?
  • Each page needs to have a unique page title and page name. If you find yourself describing your page as having 3, 4 or 5 key areas, then your page has too much content and needs to be broken up.
  • Make sure you use subheadings to flesh out your answer 
  • Label your images that best match your answer, again to help google focus on your one key idea for improved ranking and information matching
  • Layout your content using bullet points and plenty of paragraph spacing
Google will make ranking choices for your website based around how well you answer your clients questions. 

Make sure you are doing SEO basics well, one page at a time page to ensure the best possible search results for your site to match your potential clients question.

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Understanding Analytics - Know your numbers

Posted on 05-8-2014 by Mitch Malone

Tuesday, August 05, 2014
Successful business owners always have a good understanding of their business. They like to know as much as possible in order to plan, strategise, market, and ultimately, profit. They look at things like costs, profit margins, age of stock, overheads, materials, salaries, and more.

The same can’t always be said about business owners with their online presence. Money is spent on a website, analytics are inserted, Facebook ads are purchased and then the business owner often walks away from the process and expects that the health of their website is taken care of. But without an understanding of analytics you can never know how successful your website is.

The primary indicators that most business owners should be aware of are;

1. Visitors / Unique Visitors

Visitors is the most primary metric of your website. Much like retail store looking for foot traffic, the more people that come to your website, the more chance you have or reaching your target market. Put simply, the number of visitors refers to the total number of people coming to your website, while unique visitors discards visitors who return frequently.

2. Pageviews

Pageviews refers to the number of views of individual pages. If users are arriving to your website and spending time clicking around and learning more about your business it means that they are finding your website relevant and they want to know more. Learning which pages users are looking at allows you to know where your strong and weak points are, and putting calls to action (buy buttons, contact forms, etc.) on these pages can convert customers.

3. Bounce Rate

Bounce rate is a term that refers to the number of people who arrive at a website and leave. A high
bounce rate can be indicative of a few things.
  1. 1. Your website may not be engaging visitors at their arrival. This can mean a few things. It could mean that your website does not appear professional or as a trustworthy representation of what visitors are looking for. It could also mean that there are bugs or other problems with the websites appearance.
  2. Your website doesn’t appear as being relevant. Does your homepage have the right content? Your users may be arriving and leaving due to a feeling that they are in the wrong place, even when they are exactly where they should be.
  3. Your SEO is not well targeted. Are you targeting the right keywords? Are people arriving to your website expecting to find a web development company but you are actually a traditional graphic designer? Bringing in the right search engine traffic is critical to users sticking around on your website.
  4. It could also just mean that once visitors have your phone number they just want to call.

4. Average Visit Duration

Visitors staying on your website is a good thing. 

If you’re an ecommerce store with a high visit duration it means people are browsing your offering. If you’re a music website it probably means that people are finding music they enjoy. But if your website merely acts as a business card with limited information, this metric can become less relevant to you.
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Is your Business ready for Google Wearables? Watch!

Posted on 21-3-2014 by Brendon O'Sullivan

Friday, March 21, 2014

Ok, Google.

Is your business ready for Google Now and Google Wearables such as the new Android powered Google Glass and upcoming new Google Watch?

Google has announced its Android Wear operating system for mobile devices that is designed specifically for wearable technology such as smart watches and allows for voice control of the technology.

If you're unsure how it works, Google Now uses contextual (voice) search in the latest version of Chrome, Google Nexus tablets and some Google Android powered Smartphones.

Still catching up and don't know about Google Now? Then watch this quick intro ...

Excited yet? This is how Google will help your viewers connect with you and your business online.

You better get focussed because the Watch will be available in Australia later this year!

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We Are Your Service Heroes!

Posted on 06-6-2013 by Brendon O'Sullivan

Thursday, June 06, 2013

Are you overwhelmed by the efforts needed to Market Online?

Don't have time to update your website, send out an email marketing campaign or communicate with your network of followers using social media channels?

"We understand that you need to focus on your day job - meeting customer fulfilment - and may not have time for your own marketing."

Let us help with your website content, targeting your email list with a sales campaign or amplify your message using social media channels all in order to convert new business in these difficult times. 

Take advantage of our EXTENDED Reduction on PrePaid Constant Care Service Packages!

For the month of August we're offering 25% off our Online Marketing Services so ...

Contact us today to find out how the Bosweb Team can be your outsourced online marketing hero's.

... or simply call 1300 721 481 to save potentially thousands

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Kick arse keywords!

Posted on 29-3-2013 by Leanne O'Sullivan

Friday, March 29, 2013

A common client question is how do I find good keywords? It is no good focussing on a phrase that no one actually searches on!

But first what are keywords?

Keywords are answers to your customers questions.

As any parent knows, a phrase is always better than a one word answer - so you need to think about key phrases and not just key words. Get in your customers head and think about the questions they might be asking online - and how your business will be providing the answers.

Google Ranks pages and not websites

Focus on keywords and phrases for the main pages or landing pages of your website in particular and not just something generic that would only suit your home page. 

Start on your key landing pages first and then revisit your home page last, to help get all your head around what is really important in terms of answering your customers questions. Some pages of your site may not really answer your clients questions, so you do not need to focus on those pages initially. 

Each page should only have say one primary keyword/phrase and a secondary keyword/phrase - otherwise you can dilute your relevancy to the search criteria or question.

Spy on your Competitors

Look at your competitors online from the point of view of your customers. What do they call their pages? What are their page URL - what is the page title tag? Read their content, are they using their key phrases in their content.

This could give you good ideas for how to describe your products and services


There are several free tools that can help you find good keywords and phrases for your business.

Google Keyword tool – free tool. track the # of searches your keyword or phrase is getting locally and globally. The competition column tells you how many advertisers are bidding for that word.


This tool defaults to Google UK since it’s developed by a UK team, so if you’re using it in the AU, you’ll have to change it to Google AU. 


Keyword Spy allows you to quite literally “spy” on keywords. Great for competitor research.


This tool is also a paid tool with a free option.

How can I tell where make page comes now?

Before embarking on keyword research, it is a good idea to determine where your landing page is currently situated in google. This way you can see how any changes you make will improve page position.

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SEO for Dummies - really!

Posted on 26-3-2013 by Leanne O'Sullivan

Tuesday, March 26, 2013

I am not implying that you are a dummy - but sometimes in our haste to focus on our real jobs - we can forget some basics. 

1. Focus on what your website and each page is all about

Seems obvious doesn't it - but sometimes we can forget the KISS principle and just forget the key message

Picture in your mind a website for a bakery. We might have a page that takes about the history of our bakery, a page of easy to follow recipes, a page of awarding winning cakes and an order form to buy some. We might also have a series of pages that focus on our specialties - our sourdough, our chocolate cake and our chocolate chip cookies. 

So we shouldn't spend too much time talking about our new ovens - no one cares about that!

Good Search Engine Optimisation attracts visitors

Correct SEO attracts people to your website! 

2. The page’s filename and path — the URL — is very important.

Get keywords in there. Don’t waste this space. You might have something like this: 

It doesn't matter if it seems long to you - be reasonable, but the Googlebots can still read all of it.

If you have named your page - people looking for award winning chocolate cake recipes might have a hard time finding you.

The page’s <TITLE></TITLE> tags are also very important. 

You should make sure you include your keywords, like this: <TITLE>Award Winning Chocolate Cake Recipes - Step by Step Guide</TITLE>.

You need a different one for each page - they must be unique.

3. The description tag is important, though not always for search-results placement; 

The description tag is where you can control the snippet of page text that appears in Google search results. This can often be the key reason someone clicks on your site and not someone elses. So stay on message.

<META NAME="description" CONTENT="The Bakery - your go to destination for award winning chocolate cake recipes, help and ideas. Follow our easy to follow videos">


4. Keywords - but not as you know it

Despite what you may have heard, the KEYWORDS meta tag holds little value; search engines either ignore it or give it very little weight.  You should think of keywords more in context of being the "key words" that are in your page content and form the basis of your clients search criteria.

Put your keywords in Heading Styles

This tells Google to pay attention to this text - it is important, it also tells your viewers to pay attention to!

Wherever possible, use text links.

Search engines read the anchor text in the links to find out what the page the link points to is about. If you need lots of links in your site, use good keywords in those links. We like to use this alot in our footer area for the websites we build.

Repeat your keywords . . . but not too much. 

If you want a page to rank well for chocolate cake, then it also needs to appear a few times throughout the body text. Be careful not to overdo it - it needs to make sense.

Draw attention to keywords in your body text. Make them bold; put them in bulleted lists, or make them italic.

Here’s the ideal optimized page:(and they are all in a bulleted list!)

  • You used the keywords in the filename
  • . . . and in the <TITLE></TITLE> tags
  • . . . and in the DESCRIPTION meta tag
  • . . . and in the page’s first <H1> tag
  • . . . and perhaps in some subheadings
  • . . . and multiple times throughout the body of the page
  • You have the keywords in links, elsewhere in your site, pointing to the page.
  • You have the keywords in links, on other websites, pointing to the page.

There is more that you can learn - but these are the must do basics - you can get it right! 

If you need help - why not ask us to review your pages for you? Sometimes fresh eyes can make all the difference.
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How to improve your website's SEO with images

Posted on 19-3-2013 by Leanne O'Sullivan

Tuesday, March 19, 2013

Did you know that correct use of images can help your website rank further up the food chain?

Yes - those little Googlebots 'read' everything on your page - including all the information about your images.

Below are 4 simple steps to make sure your images are working best from a search engine optimization perspective.

1. Use the ALT TEXT TAG.

The ALT TEXT TAG is a field that allows you to label your image and allows the Googlebots to 'see' what your image is. 

If for example you are a baker and have a website with a recipe for Chocolate Cake, you might drop a picture of a Chocolate Cake on your page. 

The ALT Text TAG ( found by using your right mouse button on the image inside your CMS in Adobe Business Catalyst) is where you type in Award Winning Chocolate Cake for example.

2. Optimise your image for the web

Don't forget to resize your image.

This means to use image editing software to control both the physical size of your image and the file size of your image

Images that are slow to download will have a negative impact on your site in terms of how Google will rank the page.


3. Give your image a good file name

Make sure you save your image with a description that matches the image. 

My example above of the chocolate cake would work best with an image called award-winning-chocolate-cake.jpg and not DSC00056.jpg which indicates it has come straight from your digital camera!


4. Drop a caption on the page

We are drawn by our very nature to look at images before reading text. So whilst you have people immediately drawn to your image - give them something meaningful to read below/above or beside it as well.

Whilst I have no stats on this, a well chosen and captioned image on a page, could help reduce bounces. 


SEO - it can be a piece of cake

SEO - it can be a piece of cake

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3 simple steps to get your site indexed with Google Fast!

Posted on 15-3-2013 by Leanne O'Sullivan

Friday, March 15, 2013

When a new site goes live, one of the very first things people wonder is when will I be on page 1! How can I make sure people find me?

Often clients are waiting for the Googlebots to index their site, so that people can find them online.

A Googlebot is the search software that Google sends out to trawl the internet and bring back data of new information. This is called crawling.

Indexing is what happens when the Googlebot comes back to Google with the data. This allows Google to determine when and how your site will show up in search results. During this process the Googlebot analyses the words on the page, the page titles, internal links, ALT tags and headings. There is alot of data it takes in.

We do 3 simple things to make sure your site gets indexed quickly

1. Submit a sitemap to Google.

The Adobe Business Catalyst platform creates this for you (its called sitemap.xml) and sends this automatically to Google everyday with all your changes.

It's a great way to get Google to take notice of your new site.

We always hook this up for our clients on Go Live and then it is a set and forget process  - easy!

2. Verify your site with Google via Google Webmaster Tools

This process will also kick off the Googlebot's to trawl your site.

All our client sites are listed with Google in this manner - it gives us additional insights into your site as well to help with further SEO work and to help us and you identify areas for future keyword improvement.

3. Submit your Blog via Feedburner

A recent feature we are providing to our clients is to submit their Blog via Feedburner ( a free Google tool ).

This will again notify Google of all new blog posts - helping to boost your relevancy for search results. 

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Introducing RocketLive - Realtime Website Analytics

Posted on 01-3-2013 by Brendon O'Sullivan

Friday, March 01, 2013

Want to know who is on your website? What they're looking at? If your online marketing is working?

Rocket! Live is a powerful, easy to use website analytics tool providing realtime statistics - no experience necessary!

Watch your visitor interaction live; instantly see what is happening on your site, how they enter, how long they stay and which pages they're looking at. 

Features include;

Live Dashboard - This is your control panel for your real time website statistics. The Live Dashboard is where we provide you with the real time website analytics and tracking of your Online Visitors. Find out what country they are from, how they found you and what page they are looking at and much more all in one page. We will also show you how many visitors are on your site, how many page views you have had, recent traffic sources and search keywords and a location map. 

Recent Visitors - What if someone visits your site and you arent monitoring in real time? Will you miss this visitors actions on your website? No way! Recent visitors allows you to view your visitor's information and exactly what they did whilst on your site. Every click and action ( Downloads, Clicking on External Links ) will be logged here and you can choose to go back in time using our unlimited daterange selector.

Referrals - Referrals come from other sites that are not search engines, it's great to know where your traffic is coming from and this is where our real time referral tracking feature kicks in and provides you with this data. They could be blogs, directories or any links that you have to your site. It doesn't really matter where traffic comes from, you Rocket! Live to improve and build high quality referrers.

Keyword Analytics, Recent Searches - See what search terms are being used on the search engines to find your site. This invaluable tool shows you exactly what your site visitors have been searching for. Traffic from search engines is the lifeblood of most websites and blogs. This tool allows you to view the keywords used to reach your site, ranked by their popularity. This can help you identify keywords that are working, and those that aren't, so that you can optimise them accordingly. 

Export Reports - Our analytics tools are able to export a full range of reports. Any report can be set to use your pre-defined date/time settings, this means that you can have weekly, monthly or even annual reports. These are professional reports in CSV or PDF format.

Social Network Tracking - We also provide a full suite of reporting tools for Facebook, Twitter and Mentions. You can attach your own or a company Facebook or Twitter account to be monitored. Traffic stats, likes, retweets will also be shown.

Top Keywords - Would you like to know what key words or key phrases are driving traffic to your site? Any serious webmaster must also know. See exactly what keywords are working for you and those that are not performing so well. The real time keyword tracking feature is ideal for those interested in making money online via affiliate sales, those performing SEO work and webmasters in general.

Entry/Exit Page Reporting - For those involved in marketing the entry or landing page is crucial. You need to make sure that if you are spending money on online advertising that it is effective, a poor landing page will mean that your customers have to search your site again to find what they are looking for. Exit Page reporting is the most important feature out of all the real time website tracking features. It is crucial for any webmaster to know what the last page viewed was before a visitor left. The exit page can tell you that there is an issue with your site. The real time exit page tracking feature will display every page that your visitors are exiting your site from.

Email Reporting - For those who do not have the time to monitor your site in real time, you can select to have your reports emailed to a specified address daily, weekly, monthly or not at all. The email report contains the following: Number of online visitors, Number of visitors, number of hits, number of page views, search engines used, top key-phrases, top referral sites, average time a visitor spends on your site, top pages and much more.

Browsers & Operating Systems Used - Understand what browsers and operating systems are used to view your site so your it can be designed to best meet your viewers.

Chat live to your Visitors - Some online service providers charge $10-$30 a month to have an online support chat feature on your site. We include this free as part of our package! The online chat feature allows your site visitors to interact directly with you when you are signed into your website. A great sales feature, as you can proactively 'greet' your viewer to answer customer questions when you see who is online via your dashboard!

Go back in time! - Compare against time. Rocket! Live offers two levels of analysis - simple summary statistics for all your pageloads, unique, returning, first-time visitors, bounce rate and highly detailed analysis of your latest pageloads. we offer unlimited log size, so you can use Archive feature (Date range selector) to view older data.

Detailed Visitor Information - 'Zoom in' on individual visitors for a detailed report on where they're from, their system settings, and most importantly, what link reffered them to your site and their navigation path through your site. Click the magnifying glass beside each to zoom in on and expose detailed reports to view details of everything on your stats and view visitors relating to them. 

* Setup of RocketLive $290 + $18 per month (plus gst)

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Take your website content from old to Awesome!

Posted on 07-2-2013 by Leanne O'Sullivan

Thursday, February 07, 2013

At the start of each year, every business owner is full of great ideas, big plans and new enthusiasm.

We know - it's how we are feeling right now. So why don't you use that energy and update your website content!

Save 25% and let us turn your old website content into 10 pages of Awesome! *

  • Tell everyone about your new product & services
  • Do you have new faces on your team?
  • Fantastic photos of your fitout? expansion? vehicles?
  • Your success stories from 2012 - winning projects? awards?
  • Have us look at what you are saying right now and present your business in a whole new light!

Make sure you get in quick to Claim this offer now - turn your words into clickable website content!


*Our normal fees for 10 pages of website content redevelopment would be $720 ex gst - but for February only - this will be $540 ex gst.


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