Is your Business ready for Google Wearables? Watch!

Posted on 21-3-2014 by Brendon O'Sullivan

Friday, March 21, 2014
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Ok, Google.

Is your business ready for Google Now and Google Wearables such as the new Android powered Google Glass and upcoming new Google Watch?



Google has announced its Android Wear operating system for mobile devices that is designed specifically for wearable technology such as smart watches and allows for voice control of the technology.



If you're unsure how it works, Google Now uses contextual (voice) search in the latest version of Chrome, Google Nexus tablets and some Google Android powered Smartphones.

Still catching up and don't know about Google Now? Then watch this quick intro ...




Excited yet? This is how Google will help your viewers connect with you and your business online.

You better get focussed because the Watch will be available in Australia later this year!


We Are Your Service Heroes!

Posted on 06-6-2013 by Brendon O'Sullivan

Thursday, June 06, 2013
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Are you overwhelmed by the efforts needed to Market Online?


Don't have time to update your website, send out an email marketing campaign or communicate with your network of followers using social media channels?

"We understand that you need to focus on your day job - meeting customer fulfilment - and may not have time for your own marketing."

Let us help with your website content, targeting your email list with a sales campaign or amplify your message using social media channels all in order to convert new business in these difficult times. 

Take advantage of our EXTENDED Reduction on PrePaid Constant Care Service Packages!

For the month of August we're offering 25% off our Online Marketing Services so ...

Contact us today to find out how the Bosweb Team can be your outsourced online marketing hero's.

... or simply call 1300 721 481 to save potentially thousands


Kick arse keywords!

Posted on 29-3-2013 by Leanne O'Sullivan

Friday, March 29, 2013
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A common client question is how do I find good keywords? It is no good focussing on a phrase that no one actually searches on!

But first what are keywords?

Keywords are answers to your customers questions.

As any parent knows, a phrase is always better than a one word answer - so you need to think about key phrases and not just key words. Get in your customers head and think about the questions they might be asking online - and how your business will be providing the answers.


Google Ranks pages and not websites


Focus on keywords and phrases for the main pages or landing pages of your website in particular and not just something generic that would only suit your home page. 

Start on your key landing pages first and then revisit your home page last, to help get all your head around what is really important in terms of answering your customers questions. Some pages of your site may not really answer your clients questions, so you do not need to focus on those pages initially. 

Each page should only have say one primary keyword/phrase and a secondary keyword/phrase - otherwise you can dilute your relevancy to the search criteria or question.

Spy on your Competitors


Look at your competitors online from the point of view of your customers. What do they call their pages? What are their page URL - what is the page title tag? Read their content, are they using their key phrases in their content.

This could give you good ideas for how to describe your products and services

Research 


There are several free tools that can help you find good keywords and phrases for your business.

Google Keyword tool – free tool. track the # of searches your keyword or phrase is getting locally and globally. The competition column tells you how many advertisers are bidding for that word.

KeywordEye

This tool defaults to Google UK since it’s developed by a UK team, so if you’re using it in the AU, you’ll have to change it to Google AU. 

KeywordSpy

Keyword Spy allows you to quite literally “spy” on keywords. Great for competitor research.

SEMRush

This tool is also a paid tool with a free option.

How can I tell where make page comes now?

Before embarking on keyword research, it is a good idea to determine where your landing page is currently situated in google. This way you can see how any changes you make will improve page position.

SEO for Dummies - really!

Posted on 26-3-2013 by Leanne O'Sullivan

Tuesday, March 26, 2013
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I am not implying that you are a dummy - but sometimes in our haste to focus on our real jobs - we can forget some basics. 

1. Focus on what your website and each page is all about

Seems obvious doesn't it - but sometimes we can forget the KISS principle and just forget the key message

Picture in your mind a website for a bakery. We might have a page that takes about the history of our bakery, a page of easy to follow recipes, a page of awarding winning cakes and an order form to buy some. We might also have a series of pages that focus on our specialties - our sourdough, our chocolate cake and our chocolate chip cookies. 

So we shouldn't spend too much time talking about our new ovens - no one cares about that!

Good Search Engine Optimisation attracts visitors

Correct SEO attracts people to your website! 

2. The page’s filename and path — the URL — is very important.

Get keywords in there. Don’t waste this space. You might have something like this: http://www.yourdomain.com/award-winning-chocolate-cake-recipes. 

It doesn't matter if it seems long to you - be reasonable, but the Googlebots can still read all of it.

If you have named your page http://www.yourdomain.com/ourawards - people looking for award winning chocolate cake recipes might have a hard time finding you.

The page’s <TITLE></TITLE> tags are also very important. 

You should make sure you include your keywords, like this: <TITLE>Award Winning Chocolate Cake Recipes - Step by Step Guide</TITLE>.

You need a different one for each page - they must be unique.

3. The description tag is important, though not always for search-results placement; 

The description tag is where you can control the snippet of page text that appears in Google search results. This can often be the key reason someone clicks on your site and not someone elses. So stay on message.

<META NAME="description" CONTENT="The Bakery - your go to destination for award winning chocolate cake recipes, help and ideas. Follow our easy to follow videos">

 

4. Keywords - but not as you know it

Despite what you may have heard, the KEYWORDS meta tag holds little value; search engines either ignore it or give it very little weight.  You should think of keywords more in context of being the "key words" that are in your page content and form the basis of your clients search criteria.

Put your keywords in Heading Styles

This tells Google to pay attention to this text - it is important, it also tells your viewers to pay attention to!

Wherever possible, use text links.

Search engines read the anchor text in the links to find out what the page the link points to is about. If you need lots of links in your site, use good keywords in those links. We like to use this alot in our footer area for the websites we build.

Repeat your keywords . . . but not too much. 

If you want a page to rank well for chocolate cake, then it also needs to appear a few times throughout the body text. Be careful not to overdo it - it needs to make sense.

Draw attention to keywords in your body text. Make them bold; put them in bulleted lists, or make them italic.

Here’s the ideal optimized page:(and they are all in a bulleted list!)

  • You used the keywords in the filename
  • . . . and in the <TITLE></TITLE> tags
  • . . . and in the DESCRIPTION meta tag
  • . . . and in the page’s first <H1> tag
  • . . . and perhaps in some subheadings
  • . . . and multiple times throughout the body of the page
  • You have the keywords in links, elsewhere in your site, pointing to the page.
  • You have the keywords in links, on other websites, pointing to the page.

There is more that you can learn - but these are the must do basics - you can get it right! 

If you need help - why not ask us to review your pages for you? Sometimes fresh eyes can make all the difference.

How to improve your website's SEO with images

Posted on 19-3-2013 by Leanne O'Sullivan

Tuesday, March 19, 2013
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Did you know that correct use of images can help your website rank further up the food chain?

Yes - those little Googlebots 'read' everything on your page - including all the information about your images.

Below are 4 simple steps to make sure your images are working best from a search engine optimization perspective.

1. Use the ALT TEXT TAG.

The ALT TEXT TAG is a field that allows you to label your image and allows the Googlebots to 'see' what your image is. 

If for example you are a baker and have a website with a recipe for Chocolate Cake, you might drop a picture of a Chocolate Cake on your page. 

The ALT Text TAG ( found by using your right mouse button on the image inside your CMS in Adobe Business Catalyst) is where you type in Award Winning Chocolate Cake for example.

2. Optimise your image for the web

Don't forget to resize your image.

This means to use image editing software to control both the physical size of your image and the file size of your image

Images that are slow to download will have a negative impact on your site in terms of how Google will rank the page.


 

3. Give your image a good file name

Make sure you save your image with a description that matches the image. 

My example above of the chocolate cake would work best with an image called award-winning-chocolate-cake.jpg and not DSC00056.jpg which indicates it has come straight from your digital camera!


 

4. Drop a caption on the page

We are drawn by our very nature to look at images before reading text. So whilst you have people immediately drawn to your image - give them something meaningful to read below/above or beside it as well.

Whilst I have no stats on this, a well chosen and captioned image on a page, could help reduce bounces. 


 

SEO - it can be a piece of cake

SEO - it can be a piece of cake

3 simple steps to get your site indexed with Google Fast!

Posted on 15-3-2013 by Leanne O'Sullivan

Friday, March 15, 2013
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When a new site goes live, one of the very first things people wonder is when will I be on page 1! How can I make sure people find me?

Often clients are waiting for the Googlebots to index their site, so that people can find them online.

A Googlebot is the search software that Google sends out to trawl the internet and bring back data of new information. This is called crawling.

Indexing is what happens when the Googlebot comes back to Google with the data. This allows Google to determine when and how your site will show up in search results. During this process the Googlebot analyses the words on the page, the page titles, internal links, ALT tags and headings. There is alot of data it takes in.

We do 3 simple things to make sure your site gets indexed quickly

1. Submit a sitemap to Google.

The Adobe Business Catalyst platform creates this for you (its called sitemap.xml) and sends this automatically to Google everyday with all your changes.

It's a great way to get Google to take notice of your new site.

We always hook this up for our clients on Go Live and then it is a set and forget process  - easy!

2. Verify your site with Google via Google Webmaster Tools

This process will also kick off the Googlebot's to trawl your site.

All our client sites are listed with Google in this manner - it gives us additional insights into your site as well to help with further SEO work and to help us and you identify areas for future keyword improvement.

3. Submit your Blog via Feedburner

A recent feature we are providing to our clients is to submit their Blog via Feedburner ( a free Google tool ).

This will again notify Google of all new blog posts - helping to boost your relevancy for search results. 

Introducing RocketLive - Realtime Website Analytics

Posted on 01-3-2013 by Brendon O'Sullivan

Friday, March 01, 2013
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Want to know who is on your website? What they're looking at? If your online marketing is working?

Rocket! Live is a powerful, easy to use website analytics tool providing realtime statistics - no experience necessary!

Watch your visitor interaction live; instantly see what is happening on your site, how they enter, how long they stay and which pages they're looking at. 

Features include;

Live Dashboard - This is your control panel for your real time website statistics. The Live Dashboard is where we provide you with the real time website analytics and tracking of your Online Visitors. Find out what country they are from, how they found you and what page they are looking at and much more all in one page. We will also show you how many visitors are on your site, how many page views you have had, recent traffic sources and search keywords and a location map. 

Recent Visitors - What if someone visits your site and you arent monitoring in real time? Will you miss this visitors actions on your website? No way! Recent visitors allows you to view your visitor's information and exactly what they did whilst on your site. Every click and action ( Downloads, Clicking on External Links ) will be logged here and you can choose to go back in time using our unlimited daterange selector.

Referrals - Referrals come from other sites that are not search engines, it's great to know where your traffic is coming from and this is where our real time referral tracking feature kicks in and provides you with this data. They could be blogs, directories or any links that you have to your site. It doesn't really matter where traffic comes from, you Rocket! Live to improve and build high quality referrers.

Keyword Analytics, Recent Searches - See what search terms are being used on the search engines to find your site. This invaluable tool shows you exactly what your site visitors have been searching for. Traffic from search engines is the lifeblood of most websites and blogs. This tool allows you to view the keywords used to reach your site, ranked by their popularity. This can help you identify keywords that are working, and those that aren't, so that you can optimise them accordingly. 

Export Reports - Our analytics tools are able to export a full range of reports. Any report can be set to use your pre-defined date/time settings, this means that you can have weekly, monthly or even annual reports. These are professional reports in CSV or PDF format.

Social Network Tracking - We also provide a full suite of reporting tools for Facebook, Twitter and Mentions. You can attach your own or a company Facebook or Twitter account to be monitored. Traffic stats, likes, retweets will also be shown.

Top Keywords - Would you like to know what key words or key phrases are driving traffic to your site? Any serious webmaster must also know. See exactly what keywords are working for you and those that are not performing so well. The real time keyword tracking feature is ideal for those interested in making money online via affiliate sales, those performing SEO work and webmasters in general.

Entry/Exit Page Reporting - For those involved in marketing the entry or landing page is crucial. You need to make sure that if you are spending money on online advertising that it is effective, a poor landing page will mean that your customers have to search your site again to find what they are looking for. Exit Page reporting is the most important feature out of all the real time website tracking features. It is crucial for any webmaster to know what the last page viewed was before a visitor left. The exit page can tell you that there is an issue with your site. The real time exit page tracking feature will display every page that your visitors are exiting your site from.

Email Reporting - For those who do not have the time to monitor your site in real time, you can select to have your reports emailed to a specified address daily, weekly, monthly or not at all. The email report contains the following: Number of online visitors, Number of visitors, number of hits, number of page views, search engines used, top key-phrases, top referral sites, average time a visitor spends on your site, top pages and much more.

Browsers & Operating Systems Used - Understand what browsers and operating systems are used to view your site so your it can be designed to best meet your viewers.

Chat live to your Visitors - Some online service providers charge $10-$30 a month to have an online support chat feature on your site. We include this free as part of our package! The online chat feature allows your site visitors to interact directly with you when you are signed into your website. A great sales feature, as you can proactively 'greet' your viewer to answer customer questions when you see who is online via your dashboard!

Go back in time! - Compare against time. Rocket! Live offers two levels of analysis - simple summary statistics for all your pageloads, unique, returning, first-time visitors, bounce rate and highly detailed analysis of your latest pageloads. we offer unlimited log size, so you can use Archive feature (Date range selector) to view older data.

Detailed Visitor Information - 'Zoom in' on individual visitors for a detailed report on where they're from, their system settings, and most importantly, what link reffered them to your site and their navigation path through your site. Click the magnifying glass beside each to zoom in on and expose detailed reports to view details of everything on your stats and view visitors relating to them. 

* Setup of RocketLive $290 + $18 per month (plus gst)

Take your website content from old to Awesome!

Posted on 07-2-2013 by Leanne O'Sullivan

Thursday, February 07, 2013
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At the start of each year, every business owner is full of great ideas, big plans and new enthusiasm.

We know - it's how we are feeling right now. So why don't you use that energy and update your website content!

Save 25% and let us turn your old website content into 10 pages of Awesome! *

  • Tell everyone about your new product & services
  • Do you have new faces on your team?
  • Fantastic photos of your fitout? expansion? vehicles?
  • Your success stories from 2012 - winning projects? awards?
  • Have us look at what you are saying right now and present your business in a whole new light!

Make sure you get in quick to Claim this offer now - turn your words into clickable website content!

 

*Our normal fees for 10 pages of website content redevelopment would be $720 ex gst - but for February only - this will be $540 ex gst.

 

5 things to avoid when optimising your site for Google

Posted on 11-9-2012 by Leanne O'Sullivan

Tuesday, September 11, 2012
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  • Avoid Keyword stuffing.

Yes - you do need to have a high key word density for your designated search phrases, but if you can't read this out loud to yourself and it makes sense - remove the words. Your text must read well and the best way to test this - is to read it out loud to yourself or someone else.

  • Have a catchy page name that means nothing to search engines

Don't try and be too clever about what you are offering, avoid jargon and tech terms in your key areas of Page Name, Page Title, words in heading tags etc. Remember your key words are what your customers use - not what you use.

  • Make sure your text appeals to a person and not a robot

Yes google bots are trawling your site - but they are not buying from you, make sure you keep the human elements to your text.

  • Waffle

Punchy text, bullet points and numbers. Get to the point

  • Don't have links from unrelated and untrustworthy websites.

If you have no relationship with a business, no connection, no related products or more importantly nothing that will benefit your customers - DO NOT HAVE THAT LINK. The days of phoney reciprocal link building are over. This can damage your site long term, plus you only ever received benefit from a website that tracks higher than yours anyway - so think long and hard about linking to other sites and them to you!

 

 

Claim your Google Places listing

Posted on 20-8-2012 by Leanne O'Sullivan

Monday, August 20, 2012
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Claim your Google Local Listing

 

One of the easiest ways to start to get better search results without doing too much work is to claim your business listing inside Google Places.

It is pretty easy to do - you just need to be available to take a phone call. We can take care of the rest with a few details from you!

So what is it?

Google Places is Google’s local search engine. When a search is conducted using a geographic location such as “Cairns Holiday Accommodation”, local Google Places search results come up – often above other search results. Google Places listings are identified by a bright red balloon and accompanied by a map showing the locations of the local businesses. They are hard to miss!

Professionally optimized Google Places listings quickly rise to the top, offering potential customers valuable information such as addresses, hours of operation, photos, products/services, customer reviews, special promos and even video or commercials.

We can help to make sure this information is up to date and suited to your marketing pitch.

Contact us for help to get these correctly set up - we are happy to set these up for all our clients during the months of August and September. Numbers strictly limited so get in Quick!

 

Upcoming Training

Our in house sessions start at 10.30 at our new offices Unit 2/1 Commercial Drive, Blueridge Business Park. Webinar training will be via Go To Meeting. 

Clients have requested some beginner FACEBOOK training - come along and become more confident in what you are doing! Training is conducted both in house and also via WEBINAR. Our upcoming training session are listed below.

August 2012 - In-Context Editing

August 2012 - In-Context Editing - Webinar

September 2012 - Basic SEO Training

September 2012 - Basic SEO Training - Webinar

October 2012 - Get better at Facebook

October 2012 - Get Better at Facebook - Webinar

 

 

 

Latest Launches

Are you across our latest launches?

We have some new items up - why not browse through the changes to Brad Acheson Homes. Stay in touch with our site launches also via our Facebook page.

We welcome some new clients into the bosweb team - make sure you have a look at The Scots School in Bathurst and Lithgow - and closer to home the slick look of Dubbo City Welding - who said ute trays can't be sexy!


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