Don't have time to update your website, send out an email marketing campaign or communicate with your network of followers using social media channels?
Posted on 06-6-2013 by Brendon O'Sullivan
Don't have time to update your website, send out an email marketing campaign or communicate with your network of followers using social media channels?
Posted on 29-3-2013 by Leanne O'Sullivan
A common client question is how do I find good keywords? It is no good focussing on a phrase that no one actually searches on!
But first what are keywords?
Keywords are answers to your customers questions.
This tool defaults to Google UK since it’s developed by a UK team, so if you’re using it in the AU, you’ll have to change it to Google AU.
Keyword Spy allows you to quite literally “spy” on keywords. Great for competitor research.
This tool is also a paid tool with a free option.
Before embarking on keyword research, it is a good idea to determine where your landing page is currently situated in google. This way you can see how any changes you make will improve page position.
Posted on 26-3-2013 by Leanne O'Sullivan
I am not implying that you are a dummy - but sometimes in our haste to focus on our real jobs - we can forget some basics.
Seems obvious doesn't it - but sometimes we can forget the KISS principle and just forget the key message.
Picture in your mind a website for a bakery. We might have a page that takes about the history of our bakery, a page of easy to follow recipes, a page of awarding winning cakes and an order form to buy some. We might also have a series of pages that focus on our specialties - our sourdough, our chocolate cake and our chocolate chip cookies.
So we shouldn't spend too much time talking about our new ovens - no one cares about that!
Correct SEO attracts people to your website!
2. The page’s filename and path — the URL — is very important.
Get keywords in there. Don’t waste this space. You might have something like this: http://www.yourdomain.com/award-winning-chocolate-cake-recipes.
It doesn't matter if it seems long to you - be reasonable, but the Googlebots can still read all of it.
If you have named your page http://www.yourdomain.com/ourawards - people looking for award winning chocolate cake recipes might have a hard time finding you.
You should make sure you include your keywords, like this: <TITLE>Award Winning Chocolate Cake Recipes - Step by Step Guide</TITLE>.
You need a different one for each page - they must be unique.
The description tag is where you can control the snippet of page text that appears in Google search results. This can often be the key reason someone clicks on your site and not someone elses. So stay on message.
<META NAME="description" CONTENT="The Bakery - your go to destination for award winning chocolate cake recipes, help and ideas. Follow our easy to follow videos">
Despite what you may have heard, the KEYWORDS meta tag holds little value; search engines either ignore it or give it very little weight. You should think of keywords more in context of being the "key words" that are in your page content and form the basis of your clients search criteria.
Put your keywords in Heading Styles
This tells Google to pay attention to this text - it is important, it also tells your viewers to pay attention to!
Wherever possible, use text links.
Search engines read the anchor text in the links to find out what the page the link points to is about. If you need lots of links in your site, use good keywords in those links. We like to use this alot in our footer area for the websites we build.
Repeat your keywords . . . but not too much.
If you want a page to rank well for chocolate cake, then it also needs to appear a few times throughout the body text. Be careful not to overdo it - it needs to make sense.
Draw attention to keywords in your body text. Make them bold; put them in bulleted lists, or make them italic.
Posted on 19-3-2013 by Leanne O'Sullivan
Did you know that correct use of images can help your website rank further up the food chain?
Yes - those little Googlebots 'read' everything on your page - including all the information about your images.
Below are 4 simple steps to make sure your images are working best from a search engine optimization perspective.
The ALT TEXT TAG is a field that allows you to label your image and allows the Googlebots to 'see' what your image is.
If for example you are a baker and have a website with a recipe for Chocolate Cake, you might drop a picture of a Chocolate Cake on your page.
The ALT Text TAG ( found by using your right mouse button on the image inside your CMS in Adobe Business Catalyst) is where you type in Award Winning Chocolate Cake for example.
Don't forget to resize your image.
This means to use image editing software to control both the physical size of your image and the file size of your image.
Images that are slow to download will have a negative impact on your site in terms of how Google will rank the page.
Make sure you save your image with a description that matches the image.
My example above of the chocolate cake would work best with an image called award-winning-chocolate-cake.jpg and not DSC00056.jpg which indicates it has come straight from your digital camera!
We are drawn by our very nature to look at images before reading text. So whilst you have people immediately drawn to your image - give them something meaningful to read below/above or beside it as well.
Whilst I have no stats on this, a well chosen and captioned image on a page, could help reduce bounces.
Posted on 15-3-2013 by Leanne O'Sullivan
When a new site goes live, one of the very first things people wonder is when will I be on page 1! How can I make sure people find me?
Often clients are waiting for the Googlebots to index their site, so that people can find them online.
A Googlebot is the search software that Google sends out to trawl the internet and bring back data of new information. This is called crawling.
Indexing is what happens when the Googlebot comes back to Google with the data. This allows Google to determine when and how your site will show up in search results. During this process the Googlebot analyses the words on the page, the page titles, internal links, ALT tags and headings. There is alot of data it takes in.
The Adobe Business Catalyst platform creates this for you (its called sitemap.xml) and sends this automatically to Google everyday with all your changes.
It's a great way to get Google to take notice of your new site.
We always hook this up for our clients on Go Live and then it is a set and forget process - easy!
This process will also kick off the Googlebot's to trawl your site.
All our client sites are listed with Google in this manner - it gives us additional insights into your site as well to help with further SEO work and to help us and you identify areas for future keyword improvement.
A recent feature we are providing to our clients is to submit their Blog via Feedburner ( a free Google tool ).
This will again notify Google of all new blog posts - helping to boost your relevancy for search results.
Posted on 01-3-2013 by Brendon O'Sullivan
Want to know who is on your website? What they're looking at? If your online marketing is working?
Rocket! Live is a powerful, easy to use website analytics tool providing realtime statistics - no experience necessary!
Watch your visitor interaction live; instantly see what is happening on your site, how they enter, how long they stay and which pages they're looking at.
Live Dashboard - This is your control panel for your real time website statistics. The Live Dashboard is where we provide you with the real time website analytics and tracking of your Online Visitors. Find out what country they are from, how they found you and what page they are looking at and much more all in one page. We will also show you how many visitors are on your site, how many page views you have had, recent traffic sources and search keywords and a location map.
Recent Visitors - What if someone visits your site and you arent monitoring in real time? Will you miss this visitors actions on your website? No way! Recent visitors allows you to view your visitor's information and exactly what they did whilst on your site. Every click and action ( Downloads, Clicking on External Links ) will be logged here and you can choose to go back in time using our unlimited daterange selector.
Referrals - Referrals come from other sites that are not search engines, it's great to know where your traffic is coming from and this is where our real time referral tracking feature kicks in and provides you with this data. They could be blogs, directories or any links that you have to your site. It doesn't really matter where traffic comes from, you Rocket! Live to improve and build high quality referrers.
Keyword Analytics, Recent Searches - See what search terms are being used on the search engines to find your site. This invaluable tool shows you exactly what your site visitors have been searching for. Traffic from search engines is the lifeblood of most websites and blogs. This tool allows you to view the keywords used to reach your site, ranked by their popularity. This can help you identify keywords that are working, and those that aren't, so that you can optimise them accordingly.
Export Reports - Our analytics tools are able to export a full range of reports. Any report can be set to use your pre-defined date/time settings, this means that you can have weekly, monthly or even annual reports. These are professional reports in CSV or PDF format.
Social Network Tracking - We also provide a full suite of reporting tools for Facebook, Twitter and Mentions. You can attach your own or a company Facebook or Twitter account to be monitored. Traffic stats, likes, retweets will also be shown.
Top Keywords - Would you like to know what key words or key phrases are driving traffic to your site? Any serious webmaster must also know. See exactly what keywords are working for you and those that are not performing so well. The real time keyword tracking feature is ideal for those interested in making money online via affiliate sales, those performing SEO work and webmasters in general.
Entry/Exit Page Reporting - For those involved in marketing the entry or landing page is crucial. You need to make sure that if you are spending money on online advertising that it is effective, a poor landing page will mean that your customers have to search your site again to find what they are looking for. Exit Page reporting is the most important feature out of all the real time website tracking features. It is crucial for any webmaster to know what the last page viewed was before a visitor left. The exit page can tell you that there is an issue with your site. The real time exit page tracking feature will display every page that your visitors are exiting your site from.
Email Reporting - For those who do not have the time to monitor your site in real time, you can select to have your reports emailed to a specified address daily, weekly, monthly or not at all. The email report contains the following: Number of online visitors, Number of visitors, number of hits, number of page views, search engines used, top key-phrases, top referral sites, average time a visitor spends on your site, top pages and much more.
Browsers & Operating Systems Used - Understand what browsers and operating systems are used to view your site so your it can be designed to best meet your viewers.
Chat live to your Visitors - Some online service providers charge $10-$30 a month to have an online support chat feature on your site. We include this free as part of our package! The online chat feature allows your site visitors to interact directly with you when you are signed into your website. A great sales feature, as you can proactively 'greet' your viewer to answer customer questions when you see who is online via your dashboard!
Go back in time! - Compare against time. Rocket! Live offers two levels of analysis - simple summary statistics for all your pageloads, unique, returning, first-time visitors, bounce rate and highly detailed analysis of your latest pageloads. we offer unlimited log size, so you can use Archive feature (Date range selector) to view older data.
Detailed Visitor Information - 'Zoom in' on individual visitors for a detailed report on where they're from, their system settings, and most importantly, what link reffered them to your site and their navigation path through your site. Click the magnifying glass beside each to zoom in on and expose detailed reports to view details of everything on your stats and view visitors relating to them.
* Setup of RocketLive $290 + $18 per month (plus gst)
Posted on 07-2-2013 by Leanne O'Sullivan
At the start of each year, every business owner is full of great ideas, big plans and new enthusiasm.
We know - it's how we are feeling right now. So why don't you use that energy and update your website content!
Save 25% and let us turn your old website content into 10 pages of Awesome! *
Make sure you get in quick to Claim this offer now - turn your words into clickable website content!
*Our normal fees for 10 pages of website content redevelopment would be $720 ex gst - but for February only - this will be $540 ex gst.
Posted on 11-9-2012 by Leanne O'Sullivan
Yes - you do need to have a high key word density for your designated search phrases, but if you can't read this out loud to yourself and it makes sense - remove the words. Your text must read well and the best way to test this - is to read it out loud to yourself or someone else.
Don't try and be too clever about what you are offering, avoid jargon and tech terms in your key areas of Page Name, Page Title, words in heading tags etc. Remember your key words are what your customers use - not what you use.
Yes google bots are trawling your site - but they are not buying from you, make sure you keep the human elements to your text.
Punchy text, bullet points and numbers. Get to the point
If you have no relationship with a business, no connection, no related products or more importantly nothing that will benefit your customers - DO NOT HAVE THAT LINK. The days of phoney reciprocal link building are over. This can damage your site long term, plus you only ever received benefit from a website that tracks higher than yours anyway - so think long and hard about linking to other sites and them to you!
Posted on 20-8-2012 by Leanne O'Sullivan
One of the easiest ways to start to get better search results without doing too much work is to claim your business listing inside Google Places.
It is pretty easy to do - you just need to be available to take a phone call. We can take care of the rest with a few details from you!
So what is it?
Google Places is Google’s local search engine. When a search is conducted using a geographic location such as “Cairns Holiday Accommodation”, local Google Places search results come up – often above other search results. Google Places listings are identified by a bright red balloon and accompanied by a map showing the locations of the local businesses. They are hard to miss!
Professionally optimized Google Places listings quickly rise to the top, offering potential customers valuable information such as addresses, hours of operation, photos, products/services, customer reviews, special promos and even video or commercials.
We can help to make sure this information is up to date and suited to your marketing pitch.
Contact us for help to get these correctly set up - we are happy to set these up for all our clients during the months of August and September. Numbers strictly limited so get in Quick!
Our in house sessions start at 10.30 at our new offices Unit 2/1 Commercial Drive, Blueridge Business Park. Webinar training will be via Go To Meeting.
Clients have requested some beginner FACEBOOK training - come along and become more confident in what you are doing! Training is conducted both in house and also via WEBINAR. Our upcoming training session are listed below.
Are you across our latest launches?
We welcome some new clients into the bosweb team - make sure you have a look at The Scots School in Bathurst and Lithgow - and closer to home the slick look of Dubbo City Welding - who said ute trays can't be sexy!
Posted on 17-7-2012 by Leanne O'Sullivan
One of our first conversations with any new client is to clear up some common misconceptions regarding Search Engine Optimisation (SEO) and keywords.
When Google ranks your site, it looks for a specific list of items to know whether to list your site on page 1 for your search criteria or page not number 1 for the same search criteria.
Many years ago Google paid attention to KEYWORDS meta data in your site code to help determine where your site would appear in search results.
People would stuff their meta data code area with anything and everything that maybe could be about their site. This was repeated on every single page of their site. An example is below for a potential sports store.
< meta name="Keywords" content="football, soccer, baskbetball, sports balls, cricket balls, tennis balls, bowling balls, round balls, orange balls, black balls, balls for sport, sporting balls, sporting teams, school sport, club sport">
This hangover from quite some time ago, still lives with clients and is a misconception we are on a mission to clear up!
Google no longer looks for KEYWORDS in the metadata area (the CODE) to determine your page rank or to be more correct your relevancy for the search criteria you have entered.
I thought you might need some convincing, why not listen from the experts themselves..
Keywords are still important but in the following important context.
Why not review some of our other blog posts on this topic, look out of our next SEO basics training or get in contact with us so that the we can show you how you can control this with your own Adobe Business Catalyst CMS.
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