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What NOT To Do On The Web (1/03/2004)


One of the biggest problems with web development is compatibility - be it by PC platform, web browser type, screen resolution and of course download speed.

But have you ever thought about your viewer? When you have your web developer build your web solution for you, whether it's a website or an online application, there has to be a balance between what you want and what works on the web. Here's the Top Ten website no-no's that your website may be guilty of.

1. Cobwebs. Given the pace of website viewer maturity a website aged 18 months to 2 years old is normally due for an update, even a complete overhaul. At the very least, an integrated Content Management System should be available to the website owner to update content and images regularly ('Latest News' and 'Specials' for example).

2. Lost in Cyberspace. Navigation is the single most important aspect of your website. If it 'moves around' within your website your viewer can get lost and frustrated if links don't work within it. Clearly signposted and 'bread crumb' style navigation is a winner.

3. Broken Links. There's nothing worse than sending your viewer to a '404 Page cannot be found' link from within your website.

4. What no Plug-in? Don't force your viewer to download plug-ins just so they can read your message. With the exception of Flash, statistics show that a viewer is more likely to leave your website than download a plug-in.

5. Lost in Translation. Links to content within your website should be obvious not expressed solely by graphics. Your viewer should be able to read about what lies within without having to 'rollover' images on the page for an explanation.

6. Pop-up windows. A highly distracting and annoying concept - would you like it if an advertisement cut over the top of a TV show you were watching?

7. Framed. Originally designed to split a web page into multiple sections, this concept can be a nightmare for cross-platform, cross-browser compatibility and worse - search engines totally ignore them.

8. Audio. Unless absolutely required websites that sing, blast techno beats or play monotonous and repetitive messages and music are one of the biggest turnoffs on the web. The only thing worse is no 'Off' switch. 

9. All singing/All dancing. Animation can not only slow down viewing it can also be downright distracting. Keep it to an acceptable minimum.

10.  Slowwebsite.com. Following on from above, unfortunately not everyone has broadband (yet), so unless your market demand's it, keep it lean. This means small images & animation and pages no longer than 3 screen lengths.

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