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Online Surveys (1/09/2005)


Have ever conducted a survey of your clients? Painstakingly typed up survey sheets, mailed them out to your clients and then watch them dribble back in slowly? Did you then set about manually entering the answers into a database?

Wouldn't it be so much easier if you could create a survey online, email your clients a link and they then enter all the details directly into your database. You could spend then spend your valuable time reviewing the results.

Online surveys are superior to paper-based surveys for a number of reasons:

  • There are no costs associated with printing, posting, and receiving the surveys. Like email newsletters, considerable savings can be made by avoiding unecessary printing costs associated with normal survey's. This is especially relevant when realising that many paper based survey's are simply not completed by the respondents
  • More control is available over a respondent's interaction with a survey.
    Web based survey's allow question options to change dynamically depending on the answers of the respondents
  • Online surveys are easier and faster for a respondent to complete.
    You are more likely to actually receive valid results as well as receive more results to give a better sample size as most online survey's are easy to complete. It is much easier to click a few buttons than to write down your answers and then mail the survey back.
  • No data entry is required once a survey is completed.
    You can export out your data and then spend your valuable time reviewing and analysing it rather getting staff to type in the results.

Most online survey tools operate entirely over the web meaning that like most webbased tools, access to the survey system does not require you to purchase any other software or hardware apart from the access to the survey system. Talk to us about how online survey's can work for your business.

 

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