Benefits of email blast!

The benefits of email marketing seem endless, but to put a few good reasons together for you:

Tips on writing an email blast!

By understanding how email users read their mail, it is possible to create a message that will grab and hold your reader's attention - and boost response rates for your emarketing efforts. Following are some tips to help you make the most of your email blast! marketing efforts.

1. Make it short but sweet. Write concisely and state your purpose early in the email. Body copy should be brief, compelling, and immediately engaging. Scanability is important, so put key words or phrases in bold text. Include a click-through URL to redirect recipients back to your web site where they can get more information or read the rest of the article - you can track the click-through rates to determine the copy that gets the best results.

2. Provide a call to action. Ensure the reader knows the next step. If you want recipients to visit your Web site, insert a link. If you want them to call their sales representative, provide the phone number.

3. Get personal. By using a first name or inserting customised content, your reader will feel like you understand their needs. Personalisation is a great way to increase customer loyalty and the success of your campaigns.

4. Be friendly. People generally prefer a more relaxed, conversational tone for email. If you're writing from a large company, try making the message from an employee rather than the corporation as a whole.

5. Evaluate your target audience. Tailor your writing style to fit your audience, your company, and your purpose.

6. Take advantage of your subject line. This is very important because it's the first thing a recipient sees when deciding whether to read your message. If you want to grab the reader's attention, this is the place to do it. For subject lines that get results, you should:
· Be honest with your subject lines; don't bait and switch.
· Avoid phrases and notations commonly used in "spam."
· Be relevant.
· Show the value of your offer in the subject line.
· Test multiple subject lines to determine which one gives the highest open rate.

7. Be clear about who is sending the message in your "from" line. Many emails are deleted because recipients don't recognise the name of the sender. In the "from" line, put your name, or your company name, or brand name.

8. Format for readability and scanability. Put important headings or phrases in bold, but don't go overboard. Don't underline words because readers tend to think it is a link. To avoid alienating your readers, don't use all caps in the message body or in the subject line. Consider using subheads and bulleted points rather than long paragraphs. The easier your message is to skim, the better the results will be.

9. Don't get mistaken for "spam." Major ISPs automatically filter messages based on keywords and phrases that are commonly contained in "spam." Choose your wording for subject lines and body text carefully. Certain phrases are just to easy a target for junk mail when identified with phrases such as:
· Free Free Free;
· Work from home;
· Amazing opportunity;
· This is a one time mailing;
· Free long distance;
· Earn free;
· $$$;
· Limited time offer;

10. Give them what they want. If you don't have a valuable offer or compelling content, your customers are not going to read your emails. Don't send email just for the sake of it.

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