Email Blast! | CASE STUDIES

See how other businesses are using Email blast! to build relationships with their customers and visitors.

EMC:

Company Profile

The world leader in information storage

Global workforce of nearly 20,000 employees

Offices throughout Australia & New Zealand

Challenge

To keep resellers & channel partners up to date with an

attractive, graphic rich and trackable monthly newsletter

Solution

The sales force utilise email blast! to promote their

products and services and gauge success of promotions.

Benefits

Using multipe accounts and templates email blast! provides

strategy, design, development and delivery of their newsletter.

Provides a sophisticated communication tool that can easily

transmit technical and product information to the Asia Pacific sales

force and resellers ans to provide.

www.australia.emc.com

QUALITY HOTEL CITY PACIFIC WOLLONGONG:

Company Profile

International style boutique hotel located in the heart

of Wollongong's CBD

Restaurants, Bars, Nightclub, Conference, Function

and Wedding Facilities
Challenge

Develop an online marketing program to increase awareness

and interest in City Pacific Hotel, in particular seasonal specials
Solution

Their web site now includes a subscribe section that

allows visitors to automatically add themselves into an

opt-in database.
Benefits

email blast! has allowed them to customise relevant

newsletters and target particular subscribers. Eg themed to

corporate professionals and another to consumers

interested in regular hotel specials.

Utilising email blast! City Pacific are able to distribute multiple

newsletters that are targetted to specific markets.

www.citypacifichotel.com.au

FATHERHOOD FOUNDATION:

Organisation Profile
The Fatherhood Foundation is a much needed initiative established
as a charitable, not for profit organization, 'to relieve the spiritual,
emotional and physical poverty of children and their mothers and
fathers, both in Australia and around the world'.
Over the past twelve years they have seen fathers renewed,
marriages healed and families restored. Giving to those who are
disadvantaged is a core value of the Fatherhood Foundation.

Challenge
Fathers Online had to promote their web site to a wider audience
They wanted to enrol subscribers into their mailing list to promote
their support to fathers of every age group and circumstance.

Solution
They have collected the email addresses of those fathers and
viewers that wish to be updated each week with latest news

Benefits
Fathers Online update their web site each week and it continues to
generate interest in the foundation and what it stands for.

www.fathersonline.org

PAYLESS SUPERMARKET:

Company Profile

Payless Supermarket and Liquor Barn is a family owned

business that has a large range of dry groceries, fresh

meat produce, dairy and freezer products.

The Liquor barn supplies a broad range of overseas,

Australian & local produced wines.

Challenge

Payless Supermarket have a weekly specials list they

distribute as a pamphlet drop

Wanted a more efficient and cost effective way of advising their

customers of their specials.

Solution

They have collected the email addresses of those

customers that wish to be updated of weekly specials.

Benefits

Payless Supermarket's database of subscribers continues

to grow with particular interest in their "Wine of the Month Club"

They have received favourable reviews from existing clients.

www.paylessdubbo.com.au

Fast Facts
	Email blast! allows you to:
	-	Keep in touch with customers and prospects
	-	Communicate much less expensively than with direct mail
	-	Build long-term, profitable relationships
	-	Send great-looking HTML emails with graphics or plain text
	-	Generate an immediate response
	-	direct new and existing customers to your site
	Email marketing is predicted to reach 15% of the TOTAL internet marketing dollars spent by 2004.
	Email marketing is a cheap and personal way to communicate with clients
	A recent email marketing campaign case study reported an opening rate as high as 87% and click-throughs to the clients' web site averaged 30%
	Unsubscribe rates are well below 1% indicating that this type of message is relevant and future email communication will be well received.