Email Marketing Features

 

Main Features of Email Marketing

• Choose over 200+ design templates
• One-off and loyalty based campaigns
• For the first time go beyond open rates and bounces reporting and see what actions customer take
• Integrated customer database that grows as customers subscribe or interact with your website
• Use the Customer Report Generator to dice and slice your customer database for better targeting and results
• Systems to increase email deliverability and reducing spam

 

Email Marketing

• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• HTML or Text Emails (HTML emails contain text version also)
• Send a campaign to any customer group or your entire customer database
• Preview your campaigns by emailing it to yourself or any one else before finalizing

 

Integrated Customer Database

• Grow your customer databased every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

 

Lists

• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
• Customize the landing page customers see after subscribing to your list
• Customize auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list

 

Email Marketing Reporting

• Track Open Rate of HTML emails
• Track Links clicked and most popular links (available for both HTML and Text formatted emails)
• For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth (All-in-One solution only)
• Track bounce rates
• Track customer unsubscriptions from your campaigns
• Live Feed
• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

 

Email Deliverability & Spam Control

• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification

Please note: - Some items listed above will incur customisation fees and are not included as part of our standard offering, please speak to our team for further information.