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Transacting business online today is not just broadcasting information from a website or via traditional marketing tools such as email campaigns. Unlike one-way media, such as radio, television & print, the introduction of social media as a communication method, provides an online organisation with the ability for two-way communication and offers interaction and collaboration. Information is now exposed to viewers and consumed by them using a wide range of distribution methods, viewers are now able to engage not only with you but also influence others within their own networks – be they friends, family, their own customers, clients, business partners and suppliers.

Twitter

Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."

We recommend that messages sent out use natural – not ‘salesy’ – language to promote your message.

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Facebook

At it’s obvious level, Facebook offers a business a the opportunity to collect comments and feedback, to disseminate information – mostly lead-in stories - and introduce your Followers within your network to others within theirs.

In addition it does this by using a trusted source of reliable authentication.

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Talk to us about how FACEBOOK can build your brand online

LinkedIn

LinkedIn is the world’s largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. While not necessarily applicable for use all the time it is the perfect way for those within the organisation using Social Networking to connect with their own network to distribute the information being broadcast by the organisation they work for.

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RSS & Blogs

RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardised (XML) format.

An RSS document (called a "feed", "web feed", or "channel") includes full or summarised text, plus metadata such as publishing dates and authorship.

Web feeds benefit publishers by letting them syndicate content automatically and in turn invite commentary and empower the commentator to then share that information to their own readers.

YouTube & Flickr

Video and image hosting websites, YouTube & Flickr, compliment the social media web services suite, consolidating your online community with two of the most utilised visual mediums. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media.