The Pulsar package involves the analysis and preparation of a Social Media Strategy or a Search Engine Optimisation Strategy for your organisation.
Social Media Strategies
We will focus on the development of an appropriate package designed to provide collaboration with your viewer, to engage them and offer the ability to comment and/or share your message with their own networks.
We analyse your website traffic, viewing demographics and Social Networking system requirements to define our recommended Social Media and Social Marketing strategy for your organisation.
Over time these solutions will empower your organisation to distribute your message to a growing – and trusting – network of followers.
Based on our review we will recommend the most appropriate solutions using a combination of social media tools, viewing analysis, aggregation and moderation systems.
- Facebook Business Page
- Twitter Wallpaper
- You Tube customisation
- Integrate ‘ReTweet’, ‘Like’ and ‘Share’ buttons into pages as required
- Setup Social Media Aggregation and/or Moderation specific services
- Enable RSS & Blogging services as required
- Provide training in the use of the above
- Express results via comprehensive statistics
Optional extras can include
- Integrate ‘AddThis’ or ‘ShareThis’ services into your website as required
- Introduce other Social Network Services such as YouTube, Flickr, Google Local & FourSquare
- Extend Blogs with ability to email your news to recipient list
- Integrate live feed from Twitter/Facebook
- Integrate LinkedIn biography information into website
- Develop widgets to extend abilities of your message
- Provide additional systems to ‘deep-dive’ into the usability of your website
- Compliment Social Media campaigns with Search Engine Marketing Strategies
For more information about the tools of social media, click here.
Search Engine Optimisation ( SEO )
Let's go a deep dive into your site traffic, how do your visitors find you, what are the most effective key word searches and is this reflected in your site copy.
We will undertake a comprehensive review of your website and working with you development a plan to tweak your content, examine your ad word options and look at solid loink building to drive traffice and conversions to your website.
Our SEO plans can include examination of past traffic, integration of sophisticated user tracking tools to monitor searches and behaviour at your website to help formulate a plan to boost your visits and set clear goals around site conversions and sales.
We can assist with the set up and monitoring of Google Adwords programs, Google Analytics as well as the integration of other monitoring tools such as Sprout Social to gain a deep understanding of what is happening with your website 'live'.
For a brief overview of some SEO basics, visit our blog post - SEO for Dummies! -
See samples of our Pulsar Packages at work below
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With Lawson Communications undergoing something of a transition period, they have embraced Social Media and other forms of electronic marketing with a new tailored Pulsar Package.
http://lawsoncommunications.com.au/
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After enjoying the benefits of Bosweb’s new platform for several months, Woolerina’s new logo provided an opportunity for a design re-vamp and the embedding of our latest features.
http://woolerina.com.au/
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